Unifying Los Angeles Cannabis The Virgil Grant Story

Few people know this better than Virgil Grant, who was instrumental in bringing Los Angeles’ cannabis industry and social equity program to life.
“I got Measure M passed and a social equity program voted on unanimously. I just did what I knew was the right thing for my people and my industry colleagues. When they write the history books about cannabis, there’s no way a book can be written without Virgil’s name in it,” he says during a phone call with Leafly.
Early Days. Growing up, Grant’s athletic talents offered an escape from adversity. His journey into cannabis entrepreneurship began innocuously, spurred by interactions at his father’s liquor store. Inspired by Rastafarian culture, Grant embraced the countercultural elements, laying the foundation for his future in the industry.

“I didn’t ask [the city council] to do something. I demanded that every one of them get off their butt and do this the right way. We have to make sure the number-one market in the world is fixed, because it’s broken and the world is watching.”

Virgil Grant  –  Los Angeles, California

Who is Virgil Grant?

Entrepreneurial Rise. Grant’s entrepreneurial acumen became evident as he transitioned from street-level deals to establishing the first legal medical marijuana collectives in South Los Angeles. Operating multiple shops, Grant’s success paralleled his deepening commitment to the cannabis cause. Adversity and Resilience. Despite his achievements, Grant faced the full force of legal repercussions, enduring imprisonment and legal battles. Yet, his resolve remained unshaken, fueling his return to the industry with renewed purpose.
A Unified Front. Recognizing the fragmented nature of the cannabis landscape, Grant embarked on a mission to unify industry stakeholders. Co-founding the Southern California Coalition, he orchestrated a coalition of voices to advocate for industry-wide reforms. City Council Engagement. Grant’s influence extended to the corridors of power, where he engaged with the Los Angeles City Council to champion comprehensive regulatory frameworks. His persuasive advocacy compelled policymakers to collaborate with industry representatives, marking a pivotal step towards effective governance.
Building for Diversity. Complementing his industry initiatives, Grant co-founded the California Minority Alliance, dedicated to fostering diversity and inclusion within the cannabis sector. By amplifying minority voices and nurturing emerging entrepreneurs, the alliance embodies Grant’s commitment to equitable industry growth. California Cannabis. Grant’s vision for California Cannabis represents a culmination of his aspirations. Through strategic partnerships and operational expertise, he aims to redefine the industry landscape, emphasizing quality, accessibility, and integrity.

“I didn’t ask [the city council] to do something. I demanded that every one of them get off their butt and do this the right way. We have to make sure the number-one market in the world is fixed, because it’s broken and the world is watching.”

A Vision for Tomorrow. Grant’s enduring passion for cannabis reform underscores his unwavering belief in its medicinal potential and societal impact. As he navigates the complexities of regulation and entrepreneurship, his resolve remains unyielding, driven by a conviction akin to the civil rights pioneers he admires. In Virgil Grant, Los Angeles’ cannabis industry finds a beacon of leadership, resilience, and hope. His journey symbolizes the transformative power of unwavering commitment and collective action in shaping a more equitable and prosperous future for all.

Virgil Grant  –  California California, Owner

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